kinfolk chronicles

Most of us have built our salons, spas and wellness businesses from the ground up and started them from a place of passion. we've loved creating experiences, helping curate transformations and making people feel beautiful. we've envisioned creating businesses where we could hire inspired professionals and help them be the best in the industry. we've thrived in bustling environments and we became addicted to the buzz often associated with busy spaces. we've lived, slept, and b

those of us using social media to market our businesses are constantly trying to figure out how to reach the right people in a way that actually resonates. for years, i ran my consulting and coaching business without it. i told myself i didn’t need it. that my work would speak for itself. but eventually, i had to be honest: i was missing opportunities. i wasn’t connecting with people i could genuinely help. so, last year, i reluctantly stepped in. instagram, facebook, all of

The year was 2014 and I was two years into owning my own salon. We were booked, bustling, and bringing in money. Our services were high value, our customer care was unrivaled, our clients were happy, I paid my team well, and the salon was growing exponentially from month to month. However, something was amiss. Everything was perfect on paper, but in reality I was burning the wick from both ends. I was performing the balancing act that we owners know so well: servicing clients

Why You Need to Stop Asking Your Guests to Book Their Next Appointment We spend hours marketing our salons and spas. We pay guest care teams to answer phones and manage bookings. We guide our guests on how to prepare for their services. We welcome them into thoughtfully curated spaces. We deliver high-level, intentional services. …and then at the end, we ask: “Do you want to book your next appointment?” By that point, your guest is already gone. Not physically, but mentally.

A year into owning my salon, we were almost fully booked and I thought that meant we were winning. Clients were flowing in and out. The money was coming in. Word of mouth was strong. Referrals were steady. From the outside, it looked like success. And in many ways, it was. We were a specialty salon. We weren’t everything for everyone. we focused on one niche and did it exceptionally well. Entering the market with clarity set us apart immediately. We were also hyper-focused on

I remember my very first consultation with my former business coach. She asked me, "What is your salon's productivity rate?" cue the crickets. "What is your salon's prebook rate?" hmmmm... "Do you know your salon's retention rate?" that's when my embarrassment sunk in. The truth was, i didn't know any of my salon's metrics and at the time, i didn't see the value in knowing. my salon was busy, booked and making money (or so i thought.) up until that moment, i had left the fin

When I opened my salon in 2010, I set up my team on a commission-based pay structure. Why? Because it’s what I knew. Every salon and spa...

Imagine a spa that runs seamlessly—a space where your team is aligned, inspired, and thriving, where guests feel nurtured from the moment...

Every salon and spa has that one  rockstar service provider —the stylist or esthetician who seems to be running the show. They have a...

How many times have you visited a spa or salon, expecting a moment of care and relaxation, only to find yourself quickly ushered into a...

In 2010, I opened my first salon—a dream brought to life with big ambitions and very few resources. I was the sole service provider,...